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Humans are visual people and although content is the most important thing in a website, most of them prefer a web-site with images and graphics over one that is 100% text. You can do some neat effects with text but most of the time it's not enough. There are various software products with which you can create beautiful graphics, banners and buttons. Unfortunately, few of them are free.

If you wish to create a professional looking site, you might consider investing into such a graphic program (such as Adobe Photoshop 5.x). But there are plenty of other graphic designers on the internet who offer free buttons, headers and backgrounds, and if you do not have the budget to afford an expensive graphic package, you might as well opt for those. For a more affordable, but still excellent graphics program, we suggest Paint Shop Pro.